Series 6. Eco Icon No.16

29Mar11

Plumen 001‘ high on design – low on energy light bulb

 

 

British designer  Samuel Wilkinson and  product design company Hulger have launched a revolutionary new  low energy light bulb’ Plumen’  that has taken the design world by storm  and secured them as a the overall winners of this year’s Brit Insurance Design Awards

‘Plumen is the antithesis of low energy light bulbs as we know them. Rather than hiding the to-date rather un- inspiringly designed traditional compact fluorescent light behind boring utility, Plumen 001 is a bulb that will make you want on to ‘shed the shade’ and let the bulb shine in full glory!

The Plumen bulb uses 80% less energy and lasts 8 times longer than incandescent bulbs, giving you the opportunity to buy an ecological product  packed with design and style. It works just like any low energy bulb but it has a lot more presence.

Design critic and chair of the Brit Insurance Design Awards judging panel  Stephen Bayley, who presented the award to the designers at a ceremony at the Design Museum in London last month, said ‘The Plumen light bulb is a good example of the ordinary thing done extraordinarily well, bringing a small measure of delight to an everyday product.’

The name Plumen comes from ‘plume’ – the bird’s decorative feather, designed to attract attention to its’ prowess and beauty. Wilkinson commented We believe our designs do the same for the neglected low energy light bulb….. the phrase ‘Light as a feather’ also springs to mind….’Light is, of course, primary to design,’ he continued, ‘[and] without it there can be very little, if any. The design of light sources is thus an elemental component of a design aesthetic.’

The Design museum’s director, Deyan Sudjic, said the Plumen 001 was ‘a worthy winner that is both beautiful and smart’.

The Plumen 001, along with the other shortlisted designs, will be on show at the Brit Insurance Designs of the Year exhibition at the Design Museum in London until 7 August.

www.hulger.com

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