Graphic colour block eco collection by Rani Jones.
Rani Patel and Lucy Jones, launched their label, Rani Jones,in early 2008. They decided that Rani Jones would pioneer fashion forward, edgy design manufactured in a sustainable way.
Their launch collection showed a high impact, body con, collection that shouts ‘fashion forward.’ Featuring colour blocked, edgy forms that would never previously have been found in an eco collection.Rani Jones realised very quickly that sustainability in the fashion business meant that they had to focus on three main areas: positive social, environmental and economic impacts.
As a fashion label, they want to make sure that raw materials are grown in a way that respects the environment and that the fabrics are manufactured in a way which is fair to those that carry out the manufacturing, 99.4% of the materials from their second season, Autumn/Winter 09, are sourced from sound social, environmental or economic sources.
As they continue to flourish and launch new collections they are focusing as much on the design as they are actively choosing suppliers that support their sustainability approach.