finding eco for you

Hi there….we’re off on a global search for wonderous new eco icons to share with you in 2010.

Our next post will be  on january 7th 2010.

Have a great Christmas and may 2010 bring us all a step closer to our dreams….

finding eco.


Series 4. Eco Icon No. 5

The sculptural debut footwear collection  of Andreia Chaves


Brazillian footwear designer Andreia Chaves has launched her extraordinary debut footwear collection as part of her degree course  in Design of Footwear and Accessories.from which she graduates next February  in Florence.

Andreia grew up in n the busy metropolis of Sao Paulo, Brazil  where she learned to search out u beauty amongst the chaos. Each of the  shoes in her launch collection  is an individual work of art.  Her training in Florence in texture & visual effects, has acted as the catalyst for her fearless experimentation with different materials in the creation of her visionary footwear design collection..

She says, “The fact that I grew up in a chaotic metropolis like Sao Paulo, full of contrasts, being in contact with such diversity and constant exposure to different visual inputs, has inspired me in how I think and conceptualize my shoes. Looking at my work, I can clearly see influence coming from my South American sense of versatility with an element of the European experiences I have lived, thrown into the mix.

… need for conversation with a pair of Andreia’s creations…they really would speak for themselves…. a definate conversation  piece……! If this is the level of work that Andreia is producing before  graduating… this space…..

Series 4. Eco Icon No.4

‘Replex’ dining table by Oormerk

"oormerk is a design studio based in the southern town of breda in the netherlands consisting of ruud van hemert and stijn van oorschot. the studio has a number of furniture and architectural pieces in their portfolio including the ‘replex’ table.  this long dining table was created from a collection of old furniture pieces. the pieces were disassembled and glued together. this block of wood was then cut into sections and assembled into a table. this process leaves the imperfections of the materials intact creating a very unusual surface. ""

Dutch design studio Oormerk is based in the southern town of Breda in the Netherlands. It was formed by  designers  Ruud van Hemert and Stijn van Oorschot. The studio has sustainability as its core philosophy and give old abandoned pieces of furniture a re-incarnation by deconstructing  and reconstructing them to create iconic pieces of recycled furniture with a strong contemporary aesthetic. The ‘Replex’ table is the perfect example of their upcycled collection…made from old wardrobes and chests of drawers. The ‘Replex’dining table was created from a collection of old  furniture pieces. the pieces were disassembled and glued together. this block of wood was then cut into sections and assembled into a table. this process leaves the imperfections of the materials intact creating a very unusual textured surface contained within very graphic lines….

Series 4. Eco Icon No.3

Single diamond gold disc earrings by Tracy Matthews

Ruff&Cut are one of a pioneering new generation of jewellery companies working with named designers to produce fashion forward yet environmentally conscious collections of iconic jewellery pieces.

Ruff & Cut purchase their raw materials from socially responsible sources. For transparency, each piece of jewellery is accompanied by a certificate of specific origin.

New York based designer Tracy Matthews was commissioned to produce this elemental, textural  and beautiful collection of pieces using 18K recycled gold and sustainable rough cut diamonds.

Ruff & Cut’s sustainable philosophy is born of the  vision of its founder Wade Watson. With the launch of this new brand, Watson aims to engender the same passion in the consumer that he has found for upholding socially minded capitalism, by providing the consumer with socially responsible luxury jewellery that supports development in impoverished African mining communities.  With years of experience in the diamond business, Watson has successfully created a socially responsible brand that will set the standard for ethical product development He says “.because we believe that, ironically, in this ever more connected world of ours, we are drifting further and further away from the things that once grounded and enriched us—the very things that mark us out as truly special.”

Watson believes  that, “like intellect, conscience should be worn lightly.”

Easily achieved with this covetable  jewellery collection of eco-icons….

Series 4. Eco Icon No.2

Susan Woo’s S/S 10 eco-chic collection

New York-based  designer Susan Woo launched her  first collection A/W 09  in February this year, Her debut collection has that rare combination of being eco-chic- elegant, classic and environmentally and socially conscious. Her  follow up S/ S 10 collection is inspired by Faye Dunaway’s style in the iconic film, “Bonnie and Clyde. Woo says” The collection embodies power, intelligence, and… appeal, achieved with sharp silhouettes–accentuated with drapery–and beautiful combination of textures. ”

As a designer, at only 26, she has an impressive CV having already  tenured at Louis Vuitton, Derek Lam and Chanel. She says she decided to launch her own collection when she realized that it was possible to to reconcile her love of fashion with being environmentally conscious.

Woo has a realistic and grounded approach to running her business -“I don’t believe that a sustainable company means that everything needs to be made from organic fabrics,” Woo says. “We are working on our ISO certification (the equivalent of being LEED certified), all of our pieces are produced under fair trade conditions and we operate as a company as environmentally and socially conscious as possible.”

While all of the fabrics used are 100% all-natural and sustainable and includes organic wool, cotton, and cashmere, they are also sourced from companies that have a strong environmental commitment.   Woo’s mission is to show the most discerning fashionista that being “environmental” does not necessitate compromising on style, design or quality.  Well on the way to reaching eco-icon status…..

Series 4. Eco Icon no.1

‘Compote’ bowl by Wasara

compote by WASARA - Click Image to Close

Japanese designer  Shinichiro Ogata  has designed this  biodegradable, throw away collection of tableware …that’s as exquisite as it’s  eco..for the   brand Wasara.

The underlying concept for Wasara is the  japanes aesthetic and value system. Focusing on the experience of ‘design’ as well as its aesthetic and sustainablility, according to Ogata ‘the experience of holding a plate in one’s hands should make the heart skip’ . This collection of eco- friendly tableware is imbued with a spiritual richness and represents the philosophy of Wabi Sabi immaculately.

The ‘Compote ‘ bowl by Wasara is a perfect example of their design philosopy. Designed as a single-use, biodegradable and compostable piece to accentuate whatever foods it contains.elevates disposable tableware to a whole new level.

Offering the best in Japanese design, Wasara products fit comfortably in the hand, with an elegant texture and sturdy quality that are unparalleled in the category.. Made from tree-free renewable materials (sugar cane fiber and reed pulp), and fully biodegradable and compostable, Wasara definitely could sit around the metaphorical table comfortably with ‘finding eco’s ‘ mission of feeding the soul without starving the planet.

Series 3. Eco Icon No.20

Renzo piano walnut dining table

World renowned architect Renzo Piano who recently designed the acclaimed organically shaped San Francisco Academy of Sciences with its living roof…has collaborated with New York based Hudson Furniture  to create this sustainable, covetable  walnut dining table with legs referencing the 50′.

Hudson Furniture spromotes and produces sustainable design through it’s own brand and collaborative furniture collections. Their design philosophy is born of a fundamental respect for the natural forms of trees and their inherent grain patterns. Inspired by the  well defined organic lines and geometric forms of trees, Hudson Furniture uses traditional joinery techniques and hand rubbed oil finishes to produce its furniture collection..

None of the woods they use are harvested from old growth forests. All the wood slabs  that they use are domestically sourced from either salvaged trees or wind/storm damaged trees. The trees have an average life span of 250-300 years. When these trees die, they gradually do so from the crest to the roots.These trees then have to be removed  as they might cause damage to nearby  houses, other trees or outlying areas.

” We put high regard and value on these trees by turning them into pieces of enduring art instead of leaving them out to decay “, Barlas Baylar, Hudson Furniture Inc. founder and designer.

Hudson Furniture  is also New York’s only repository for legally harvested petrified wood. For Hudson Furniture Inc. it was second nature to explore petrified wood as an extension of its already existing collection of organic contemporary designs. Petrified wood, having the visual characteristics of wood but the feel of stone, represents a contemporary fusion of the two original materials into a new compelling organic interior accessory.