Series 5. Eco icon no. 17

Righteous fashion  a/w2010 capsule collection


The concept behind Righteous Fashion evolved in 2004 when Kajsa Cappelen Holst and Paula Kermfors were students studying Human Rights Law in Sweden. After working internationally on development- related questions for some time, they decided they wanted to work on sustainable development in developing countries.

Kajsa and Paula are firm believers that entrepreneurship and trade can be an efficient method for social change and sustainable development in developing countries, under condition that the trade is managed with respect for both people and environment. Inspiring to witness visionary people who not only ‘walk the talk’ in terms of sustainability but also deliver in terms of design.

For Righteous, the three elements design, fairness and environment are equally important.

In design terms Righteous creates real fashion for real women-clothes  that meet the requirements of the woman of today; the woman who values  not having to compromise on neither fashion nor a sustainable lifestyle.

Righteous Fashion’s philosophy is that quality is a guiding line. High quality is delivered through the accuracy of fit as well as the choice of materials, and not the least through the history of the garments. Quality products can only be created when the people who work on them are well and fairly.

Their entire chain of production is guided by high standards of fairness and environmental concern. They use the finest Organic and Fairtrade certified cotton from India, as well as soft cashmere wool from the goats grazing in the sloping fields of Nepal.

The production unit, ranging from the cotton farm in India to the finished piece of garment in Mauritius , is certified through co-operation with IFAT and the working conditions are registered by FLO. In concrete terms this means for instance that workers are free to join federation of labor units and offered appropriate reasonable payments over the average living wage.

All the cotton used in Righteous Fashion collections is one hundred percent organic, guaranteed by a Control Union World Group certification. Growing cotton organically means, for example selecting the most suitable non- genetically modified seed and using green manure instead of artificial fertilizers. With drip irrigation systems it is possible to save more than sixty percent of water and to improve the quality of the crop and limit the reproduction of harmful insects.By treating the cashmere wool with vegetable dyes and by embellishing the clothes with handcrafted bone buttons, not only are impacts on the environment minimized but also are artisan skills embraced and encouraged.

Righteous fashion is one of a pioneering group of designers who are giving us the possibility to look great and feel good with the total knowledge that what we wear is not costing ‘ the earth’!

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