Series 6. Eco Icon No.10

Ultimate bespoke interactive footwear collection” by Cedric Flazinski

According to  Netherlands-based designer  Cedric Flazinski his collection is the antithesis to laborious mass production which in addition to being slow is also inefficient, and inaccurate, and in terms of conserving our planet-wasteful. “Automatization and mass production,”  says Flazinski, “rely on the proactive use of a massive human effort, based on previsions of what ‘possibly’ could suit the need of a maximum of individuals at any given time.”

Flazinski has pioneered a new system based technology which Instead of offering subtle variations of the same product, enables designers to hand over creative control to the consumer. His MyDesigner collection of shoes, (now on display at the  Holon Design Museum  in Israel) takes  the concept of “made-to-order” to an entirely new level, becoming as he describes it “user-based rather than user-generated.

Before a the making process of single shoe is started, would-be customers generate a personal profile based on a visual questionnaire- a form of personal brand mission satement. This data is then translated into a collection of shape variables that ultimately will form the final product, one that expresses the individuality of the user, Flazinski adds, like a “personal flag.” Or as we at ‘finding Eco’ would say like a reading the rings of a tree trunk.

We are all unique and Flazinski has taken our uniqueness and turned it into a tangible covetable product…..easily attaining our Eco Icon status!


Series 6. Eco Icon No.9

Just in Casecollection of up-cycled furniture by Katie Thompson

katie thompson


South African Designer Katie Thompson is the brains behind RECreate. REcreate specializes in taking old pieces of luggage, and a huge variety of other discarded, lost and found in the attic type of objects, and turns them into unique,witty and very covetable  pieces of furniture. Although clearly not an original concept- recycling, Katie Thompson’s collection has her unique handwriting and vision stamped all over her one-off pieces.

Using pieces of abandoned furniture and home ware items, Katie recreates a unique, recycled range of furniture, lighting and interior accessories, each piece still carrying echoes of its previous incarnation  but with a new image and function. As she says “An object is no longer being used for its original purpose in life! That purpose has expired and I have recreated a beautiful ‘something else.” By blending South African craftsmanship, with high end finishes and her own eclectic perfectionist flair, Katie creates an original end product with a new integrity that epitomizes the very best of South African design.

Katie’s style is always innovative and novel. Her trademark choice of colour, texture and finish give her designs an ever present element of surprise, transforming the ordinary to the extraordinary.

Katie never works within established stylistic boundaries. She creates an eclectic combination of styles, materials and finishes; this skill highlights her passion and her ability to find the intrinsic beauty and new, hidden purpose in the old, discarded items she chooses for her pieces.A hoarder of all things useless, impractical, broken, colourful and shiny; Katie’s designs show tell tale signs of her Dadaist leanings. She has definitely made me look at an old suitcase with new eco eyes!

Series 6. Eco Icon No.8

Plastic fantastic organic jewellery by Tonya O’Hara

British designer Tonya O’Hara building on the pioneering design formed from pre- and post-consumer recycled plastic by designers such as Patagonia who create  fleece jackets, to  Melissa who metamorphose it into avant garde shoes,  has created an iconic jewellery collection from discarded plastic . O’Hara takes salvaged PET plastic bottles and slices and shapes each piece by hand. The result- contemporary, elegant  wearable art …that is a lyrical as it is covetable.

Each piece in  O’ Hara’s PET : cell  collection is handmade using a unique heat-forming method that  doesn’t  affect the inherent qualities of the material and allows the plastic to stay transparent.

O’Hara’s love for jewellery making surfaced during her studies at Loughborough University and the School of Jewellery in Birmingham. O’Hara’s vision for her own collection was firmly in place as she graduated but  first she had to raise the money to be able to make the pieces.. After eight years of teaching at secondary schools, unwavering focus and dedicated saving O’Hara finally  founded PET:cell in 2010.

Her first collection features natural organic forms -inspired rings, earrings and bangles—all made from recycled PET plastic. She explains her vision “It has very much been an amalgamation of the many things in life that excite me, I have had for many years a fascination with transparency and microscopic organisms but also a desire to create something very precious out of something very ordinary.”

O’Hara is already developing concepts and ideas for her next collection. “I’m developing a new range which will focus further on transparency and texture; necklaces and headpieces will also be introduced,” she says.

Finding Eco loves her vision, her delicate organic forms and the fact that thanks to O’Hara’s vision we can wear PET plastic with pride knowing that every piece of the collection means there is one less plastic bottle in a landfill.

Definitely feeding the soul without starving our planet….an eco icon to wear with pride!