Series 7. Eco Icon No.10


Henrietta-ludgate-AI2012-StrathpefferDress-e1355151242646

Henrietta Ludgatefashion’s meteoric star of Responsible luxury launches her  ‘stunning, seasonless and sublime 2012 collection at Esthetica, LFW, London.

Finding Eco has been a fan of Henrietta Ludgate since her early years as a designer. She has since gone on to pioneer her very particular brand of architectonic, luxurious, slow and responsible couture that has graced the ultimate selection of global red carpets via her unofficial brand ambassador ‘Livia Firth’.

Her collections are designed as a fusion of future proof ,contemporary classics with a minimalist glamour that will look good season after season. A ‘Henrietta Ludgate’ capsule collection which embodies the philosophy of timeless, seasonless dressing is an essential for every contemporary woman who subscribes to the ‘buy less, buy better’ school of dressing.

Her signature collections feature structural, strong shapes with minimalist lines in luxurious British fabrics… The designs are sophisticated with an edge. A combination of sharp lines and drapes which follow the contours of the body.  With references to  Schiapararelli’s view of clothing as a type of architecture; she believed that clothing should be closely connected to the frame of the body, just as a building’s form is drawn from its structural skeleton.”

For Spring/Summer 2012 there is perfect poolside glamour in Futuristic neon and  retro jewel brights and sheer textures  inspired by the summer of love and retro sixties minimalism. Her pieces reflect the rebellious spirit and experimentation of the 60s . The modern, minimalist design imbues the pieces with sophistication whilst the high hemlines and flattering tailoring gives the collection a sultry, sexy dimension. The luxurious fabrics highlight the exclusive nature of Henrietta’s clothes, this season she has used eco stretch silk satin causing the garments to gently cling to the body providing an excellent fit.  The accessories are as directional as the clothes and feature  belts are made from ecologically sourced plastic and the nail art worn by the models, provided by innovative beauty brand Nail Rock, is inspired by the very same material. The bright, almost neon, colours of the plastic being the perfect compliment to both the collection and Henrietta’s commitment to sustainable fashion.

Henrietta’s philosophy is one of slow fashion and lasting style rather than fast fashion and seasonal trends, she designs clothes that are intended to be worn over and over again by different generations; her SS12 once again utilizes designs that will stand the test of time.

www.henriettaludgate.com

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Series7. Eco Icon No.10


Henrietta Ludgate -fashion’s meteoric star of Responsible luxury launches her  ‘stunning, seasonless and sublimeS/S 2012 collection at Esthetica, London.

Henrietta-ludgate-AI2012-StrathpefferDress-e1355151242646Finding Eco has been a fan of Henrietta Ludgate since her early years as a designer. She has since gone on to pioneer her very particular brand of architectonic, luxurious, slow and responsible couture that has graced the ultimate selection of global red carpets via her unofficial brand ambassador ‘Livia Firth’.

Her collections are designed as a fusion of future proof ,contemporary classics with a minimalist glamour that will look good season after season. A ‘Henrietta Ludgate’ capsule collection which embodies the philosophy of timeless, seasonless dressing is an essential for every contemporary woman who subscribes to the ‘buy less, buy better’ school of dressing.

Her signature collections feature structural, strong shapes with minimalist lines in luxurious British fabrics… The designs are sophisticated with an edge. A combination of sharp lines and drapes which follow the contours of the body.  With references to  Schiapararelli’s view of clothing as a type of architecture; she believed that clothing should be closely connected to the frame of the body, just as a building’s form is drawn from its structural skeleton.”

For Spring/Summer 2012 there is perfect poolside glamour in Futuristic neon and  retro jewel brights and sheer textures  inspired by the summer of love and retro sixties minimalism. Her pieces reflect the rebellious spirit and experimentation of the 60s . The modern, minimalist design imbues the pieces with sophistication whilst the high hemlines and flattering tailoring gives the collection a sultry, sexy dimension. The luxurious fabrics highlight the exclusive nature of Henrietta’s clothes, this season she has used eco stretch silk satin causing the garments to gently cling to the body providing an excellent fit.  The accessories are as directional as the clothes and feature  belts are made from ecologically sourced plastic and the nail art worn by the models, provided by innovative beauty brand Nail Rock, is inspired by the very same material. The bright, almost neon, colours of the plastic being the perfect compliment to both the collection and Henrietta’s commitment to sustainable fashion.

Henrietta’s philosophy is one of slow fashion and lasting style rather than fast fashion and seasonal trends, she designs clothes that are intended to be worn over and over again by different generations; her SS12 once again utilizes designs that will stand the test of time.

http://www.henriettaludgate.com

Series 7. Eco Icon No. 9


 ‘Rule Britanniaeco fashion by ‘Victim fashion street’

  

Esthetica the ‘Eco fashion’ arm of London Fashion week sponsored by Monsoon had a smaller but no less impactful presence at Somerset House this season.

The high profile pioneers of exquisite sustainable fashion such as Henrietta Ludgate , Junky Styling and Dr. Noki were joined this year by cult designer ‘Victim Fashion Street’ a label started by Mei-Hui Liu. Completely self-taught in fashion, Mei Hui  worked her way up through the markets in the late 1990s, from Portobello in the West End to Brick Lane in the East End before entering the more formal wholesale and retail markets later on.Before she moved to London permanently in 1998, she did a stint at the American Academy in Paris and after that she spent a year travelling throughout Italy to observe how artisans, art and fashion co-exist in real-life experiences.

Mei-Hui says of her work “Aesthetically, I suppose it’s what you’d call decadent romance cut with a very sharp edge and a dose of haphazard embellishments. People tend to say that I’m one of the early pioneers of the sustainable fashion movement because I was one of the first to make recycling and up cycling a key part of my brand identity. But, above all else, it’s got to embrace opulence even if it is ethical.”

She is known best known for are my series of recycled vintage dresses using Victorian lace, antique haberdashery and a mishmash of new and old fabrics from various eras – all touched with the spirit of the debauched nightlife that permeated the 1980s.”

She continues  “Besides a commitment to sustainability, I guess I’m trying to reach a point where my instinctive love for nostalgia can live side by side with a dash of design innovation. But it’s definitely the sort of innovation that’s approachable, unassuming and totally unpretentious. Maybe it’s also about living with the contrasts that life presents us like harmony and disharmony or old and new and finding a way to make something beautiful out of those contrasts.”

Findingeco loves the  irreverent mix of  vintage and punk in this up cycled  collectible collections of limited edition one offs..we are hearing echoes of John Lydon….’ God Save the Green’…????

www.victimfashionst.com