Series 7. Eco Icon No.11


You are part of the package‘ UEG ‘lifestyle packaging‘ collection

The Polish UEG collective have launched their second  project called ‘Lifestyle Packaging’ that they have  defined as their [ MANIFESTO] “ Made entirely of Tyvek a fully recyclable fabric made by Dupont essentially for workwear uniforms, it has a finish that resembles paper and forms the basis for the graphics that UEG have applied to the collection.

A form of ‘wearing their politics on your sleeve’ UEG ‘s work is inspired by Polish political heroes, Roman Polanski films and socio political philosophies.

 According to their Mission statement’ they believe:

“LIFESTYLE PACKAGING” IS THE SECOND UEG PROJECT, AND HAS NOW

BECOME THE CONSTANTLY EXPANDING AND CHANGING MAIN UEG LINE.

INSPIRED BY PACKAGING AND BRANDING, THIS PROJECT INTERLINKS

THESE CONCEPTS WITH YOUR CLOTHING AND THE PORTABLE DEVICES,

DOCUMENTS, NOTEBOOKS AND OTHER BELONGINGS YOU CARRY WITH

YOU EACH DAY. UEG IS THE PACKAGING FOR YOUR LIFESTYLE.

MANIFESTO

 SIMILARITY IS CHARACTERISTIC OF EVERYTHING THAT IS.

EVERYTHING THAT IS IS SIMILAR.

EACH OF US IS SIMILAR TO SOMEONE ELSE.

DO NOT BE SOLITARY, BE SIMILAR.

A UNIFORM IS THE IMAGE OF YOUR SIMILARITY.

YOUR ‘I’ BECOMES THE IMAGE OF THE UNIFORM.

OTHERS ARE NOT OTHER IF YOU ARE THE SAME.

SIMILARITY GUARANTEES CLEANLINESS.

CLEANLINESS IS THE NEW LOVE.

LOVE DERIVES FROM SIMILARITY.

WHITE IS THE COLOUR OF PURE AND SIMILAR LOVE.

WHITE IS BEAUTIFUL.

BEAUTY IS FLEETING.

LOVE IS PERISHABLE.

WHITE IS AS FLEETING AND PERISHABLE

AS BEAUTY AND LOVE

AND FADES TO GREY.

YOUR LIFE IS SHORT AND FADES TO GREY.

YOUR LIFE IS LIKE THE COLOUR WHITE –

BEAUTIFUL, PERISHABLE AND DOOMED TO FADE.

USE IT AND THROW IT AWAY.

Their mission statement also form part of the graphics applied to their fully recyclable ,much sought after hoodies.

It is inspiring to see ethical designers considering the end of life cycle of their products also.

Find them at: www.ueg-store.com

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