‘It’s a wrap‘ Haute Couture gowns made from recycled packaging for DHL by Michael Michalsky
DHL is not a name usually associated with fashion other than for the packaging and transporting of it.
However for Fashion Week DHL commissioned visionary german fashion designer Michael Michalsky to design a couture collection using only the full range of DHL packaging materials. This inspired collaboration resulted in a beyond stunning collection that is worthy of any ‘green carpet challenge’.
Designed to promote global shipping company DHL at Fashion week and in billboards and print ads, designer Michael Michalsky turned shipping and packaging materials into stunning haute couture. Conceived of by German agency Jung von Matt and photographed by Kristian Schuller, the images were used by DHL as a self-promotion campaign.
These uber eco-chic creations are some great examples of sustainable designs that any fashionista would be proud to wear, while brilliantly showcasing the glamorous side of sustainable design. Made from discarded bubble wrap, brown paper and packaging tape DHL Haute Couture is the ultimate up cycled couture and is both innovative and very inspiring. These magnificent gowns made out of discarded packaging will forever change the way we view used packaging.
Michael Michalsky is regarded as one of Germany’s most influential fashion designers. He has worked as Design Manager at Levi’s and Global Creative Director at Adidas before founding his own Label “MICHALSKY” 2006 in Berlin. MICHALSKY serves the high fashion segment by fusing classical styles with streetwear influences. Besides his work as fashion designer Michael Michalsky founded his design agency “MICHALSKY designLab” , which realizes design projects in the fields of product, interior design and corporate fashion.