Series 4. Eco Icon No.2

Susan Woo’s S/S 10 eco-chic collection

New York-based  designer Susan Woo launched her  first collection A/W 09  in February this year, Her debut collection has that rare combination of being eco-chic- elegant, classic and environmentally and socially conscious. Her  follow up S/ S 10 collection is inspired by Faye Dunaway’s style in the iconic film, “Bonnie and Clyde. Woo says” The collection embodies power, intelligence, and… appeal, achieved with sharp silhouettes–accentuated with drapery–and beautiful combination of textures. ”

As a designer, at only 26, she has an impressive CV having already  tenured at Louis Vuitton, Derek Lam and Chanel. She says she decided to launch her own collection when she realized that it was possible to to reconcile her love of fashion with being environmentally conscious.

Woo has a realistic and grounded approach to running her business -“I don’t believe that a sustainable company means that everything needs to be made from organic fabrics,” Woo says. “We are working on our ISO certification (the equivalent of being LEED certified), all of our pieces are produced under fair trade conditions and we operate as a company as environmentally and socially conscious as possible.”

While all of the fabrics used are 100% all-natural and sustainable and includes organic wool, cotton, and cashmere, they are also sourced from companies that have a strong environmental commitment.   Woo’s mission is to show the most discerning fashionista that being “environmental” does not necessitate compromising on style, design or quality.  Well on the way to reaching eco-icon status…..

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